Wmms Appraisal

Vintage WMMS 100.7 FM Cleveland Bumper Sticker

This is a vintage promotional bumper sticker for the Cleveland, Ohio radio station WMMS 100.7 FM, popularly known as 'The Buzzard.' This vertical rectangular sticker features a vibrant red background with white, blue, and black highlights. At the top is the station's iconic mascot, the WMMS Buzzard, depicted in a baseball-themed illustration swinging a bat against a large white baseball graphic. The text prominently displays the station call letters 'WMMS' in a bold blue font with white outlines, followed by '100.7' and the slogan 'THE NEXT GENERATION' in white block lettering. The word 'Cleveland' is written in a stylized blue script at the bottom. The sticker appears to be made of vinyl or a similar weather-resistant adhesive-backed material. Regarding condition, there is a visible horizontal crease across the center, along with some lighter wrinkling and edge wear consistent with age and storage. The colors remain saturated, though there are minor surface scuffs. This item likely dates to the 1990s, during a rebranding phase signified by 'The Next Generation' slogan, celebrating the station's legacy in the rock radio market.