Jeep Advertising Sign Appraisal

Vintage Jeep 'Wave for Service' Advertising Sign

This is a vintage advertising sign for the automotive brand Jeep, featuring the slogan "'Jeep' Wave FOR SERVICE". The sign is rectangular and constructed from metal, likely enamel over steel or tin, typical of advertising signs from the mid-20th century. Its color palette is predominantly dark blue, white, and red. The central field is a deep blue, framed by a red border outlining the entire sign. The word "Jeep" is prominently displayed in a stylized, hand-painted or stenciled white font with some shading that gives it a three-dimensional appearance. The word "Wave" is in a contrasting red script font, while "FOR SERVICE" is in a straightforward block white font. The sign exhibits clear signs of age and wear consistent with vintage advertising pieces. There are visible scuffs, scratches, and areas where the enamel or paint has flaked off, particularly along the edges and on the white lettering, revealing the underlying metal. This wear contributes to a desirable patina often sought after by collectors of automobilia and vintage advertising. The edges also appear slightly rusted and chipped in places, particularly in the lower right corner, indicating outdoor exposure or significant handling over time. The craftsmanship suggests standard production quality for advertising signage of its era. This particular slogan and design point to an age likely between the 1940s and 1960s, a period when Jeep vehicles gained significant popularity both post-war and in civilian markets.