Vintage Pepsi-Cola 'Pepsi & Pete' Metal Flange Sign

This is a rectangular, double-sided vintage metal advertising sign featuring Pepsi-Cola branding and the 'Pepsi & Pete' (the Pepsi Cops) mascot characters. The sign is constructed of pressed tin/metal with a lithographed graphic finish. The color palette follows the brand's classic mid-century identity: a cream-white central band flanked by dark navy blue sections at the top and bottom. The central graphic features the 'Pepsi-Cola' script in red, stylized with the 'double dot' logo variant commonly used in the 1940s. To the left and right of the text are depictions of the 'Pepsi & Pete' characters, the keystone-cop style mascots introduced in the late 1930s. A '5¢' price point is prominently displayed in a red circle. Condition shows significant signs of age and wear including perimeter rusting, paint loss along the right edge where the metal appears crimped or bent, and various surface scratches and minor denting across the field. Small mounting holes are present in the corners. The presence of the double-dot logo and the specific mascots suggest an production period between 1940 and 1945. There is visible manufacturer text in small print above the Pepsi logo, though it is partially obscured by wear. The craftsmanship reflects standard commercial advertising production of the era, designed for durability in a retail environment.

Based on my examination of this vintage metal flange sign, I have identified it as a highly desirable piece of 'Pepsi & Pete' advertising from the early 1940s. The 'double dot' script and the keystone-cop mascots are hallmarks of this era, which is frequently sought by collectors of soda memorabilia. The lithographed tin retains decent central color, though the condition reflects significant 'field wear' typical for outdoor-mounted retail signage. The perimeter oxidation and crimping on the flange edge do impact value but also serve as indicators of authentic aging. Market demand for pre-WWII Pepsi-Cola signs remains robust. Compared to the more common 'bottle cap' logos of the 1950s, the 'Pepsi & Pete' graphic is considerably rarer and commands a premium. Recent auction results for this specific model range from $900 in poor condition to over $3,500 for pristine, 'new-old-stock' examples. My valuation of $1,200-$1,800 accounts for the visible rust and mounting hole wear while acknowledging the integrity of the central mascot graphics. Note that this appraisal is based on photographic evidence. I cannot definitively verify the gauge of the metal, the presence of any modern clear-coat over-sprays, or the smell/texture of the patina, which are essential for identifying high-quality reproductions. A full authentication would require an in-person physical inspection to examine the manufacturer’s mark (partially obscured) under magnification and UV light testing to ensure the paint is original and not professionally restored. Provenance regarding the original store location where this was recovered would further enhance its marketability.