Betty Crocker Appraisal

Betty Crocker 'Your Share' Recipe Booklet

This item is a vintage Betty Crocker recipe booklet titled "Your Share." The cover prominently features a patriotic red and white striped design, reminiscent of the American flag, with a central white rectangular field. The title "Your Share" is set within a dark blue, rounded-corner rectangle, with the text in a light-colored, cursive script. Below this, the phrase "How to prepare appetizing, healthful meals * with foods available today * * *" is printed in black lettering. The signature "Betty Crocker" is elegantly reproduced in red script. Further down, another dark blue, rounded-corner rectangle contains key statistics: "52 MENUS," "226 RECIPES," and "369 HINTS," with additional text underneath stating, "On Food Buying, Preparation, Meal Planning and Serving." The booklet appears to be made of paper or cardstock, consistent with published recipe booklets of its era. Visible condition issues include some general wear and tear, slight curling at the edges, and what appears to be some staining or discoloration on the white areas, though it largely retains its vibrant colors. The style and content suggest it is from the mid-20th century, likely during or shortly after World War II, given the emphasis on 'foods available today,' hinting at wartime rationing or post-war scarcity and resourcefulness in cooking. The clear layout and presentation of information indicate a practical and user-friendly guide for the home cook of that period. Its quality is good for a promotional or household booklet of its age, designed for everyday use rather than high-end publication.