La Casa Moderna Appraisal

Borsalino 'La Casa Moderna' Vintage-Style Advertising Print

This item is a vintage-style print or advertisement, likely for framing, featuring a prominent central image of a dark brown or black fedora hat. The background is a vibrant yellow, against which numerous other hats, depicted in shades of sepia or light brown, appear to be floating or rising. These background hats are less distinct than the central one, creating a sense of depth and abundance. The style appears to be an illustration or graphic design from the early to mid-20th century, possibly an homage to classic advertising posters. Text elements are integrated into the design. Above the central hat, there is a phrase in what appears to be Italian script: "qual sale fra le stelle" (likely a misrendering, but visually present). Below the central hat, there is a much clearer inscription: "G.B. BORSALINO FU LAZZARO & C. ALESSANDRIA ITALIA LA CASA MODERNA." This clearly indicates the maker is Borsalino, a renowned Italian hat manufacturer, and specifies their location as Alessandria, Italy, with 'La Casa Moderna' (The Modern House) potentially being a theme or a specific line. The print exhibits some visible wear and tear consistent with age and handling. There is a small, bright pink sticky note or sticker affixed to the upper right quadrant of the image. The edges of the print show minor scuffs and potentially some fading, though the vibrant yellow remains largely intact. The overall craftsmanship suggests a commercially produced print, likely intended for promotional purposes by Borsalino, showcasing their iconic hats. Its age is estimated to be mid-20th century, given the style and typography, and it serves as a piece of advertising memorabilia.