Kelloggs Booklet Appraisal

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Kellogg's Funny Jungleland Moving-Pictures Booklet (1909 Edition)

This is a vintage promotional children's booklet titled 'Kellogg's Funny Jungleland Moving-Pictures,' published by W.K. Kellogg. The item is a staple-bound softcover booklet featuring multi-colored lithographic illustrations of anthropomorphic animals, such as an elephant in a suit and a giraffe in formal wear. Its unique construction utilizes horizontal page cuts (a 'mix and match' mechanism) that allows sections of different animal bodies to be flipped independently, creating humorous combinations. The front cover displays a copyright date of 1909 and a patent date of January 15, 1907. Physically, the item shows signs of age consistent with a century of use, including edge wear, slight corner curling, and some minor foxing or discoloration on the paper stock. The staples show light oxidation, but the registration of the color printing remains vibrant. This specific version is a notable piece of early advertising ephermera, originally distributed as a premium for Kellogg's Corn Flakes. The typography features the iconic script signature of W.K. Kellogg at the bottom, which served as a quality guarantee during that era. The artwork reflects early 20th-century illustration styles with bold outlines and flat color planes.

Estimated Value

$125 - $175

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