Collectable Flyer Appraisal

EAST-WEST Magazine Promotional Flyer/Order Blank

This item is a promotional flyer or order blank for the 'EAST-WEST' magazine, published by Swami Yogananda, A.B. It is printed on light-colored paper, likely an off-white or cream, showing signs of age with some discoloration and creasing, particularly a prominent vertical fold down the center and horizontal folds across the middle, suggesting it was once folded for mailing or storage. The overall condition appears to be fair to good for its age, with no apparent tears or major damage beyond the expected wear for paper ephemera. The text, printed in black ink, is clearly legible, featuring a combination of larger sans-serif font for the title and smaller serif font for the body copy. The document details the magazine's content, which focuses on spiritual, philosophical, and cultural aspects, presented as 'A Magazine That is Different.' It highlights Swami Yogananda as the publisher and mentions its origin in November 1925, indicating an estimated age of 1926 based on the provided context of '1926 yogoda ephemera.' The flyer also includes a list of article titles and authors featured in the magazine, comments from readers, subscription prices (25 cents per copy, $1.25 yearly postpaid), and an order blank with space for name, address, and city for subscriptions to be sent to 509 Fifth Ave., Room 901, New York, N.Y. This piece serves as a significant historical artifact, connecting to the early dissemination of Yogoda (later Self-Realization Fellowship) teachings in the Western world.