Beer Coaster Appraisal

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Schmidt's Beer "A Votre Santé!" Beer Coaster

This item is a vintage round beer coaster for Schmidt's Beer. The coaster features a color illustration on a cream-colored background. The illustration depicts a dapper gentleman in a black tailcoat, striped pants, wing collar shirt, and a red tie. He is holding a beer stein in his right hand and a black top hat in his left. Above him, in red script, are the words "A Votre Santé!". Below the illustration, in a semi-circular arc around the bottom edge of the coaster, is the text "YOU'LL SAY "TRÈS BIEN"" in black lettering on the left side and "DRINK Schmidt's BEER" in black and red lettering on the right side. In the center bottom, beneath the gentleman's feet, is a circular logo with the word "SCHMIDS" at the top, "BEER" at the bottom, and a red star in the center. The coaster appears to be made of compressed paper or pulp. There are small red dots scattered around the upper half of the coaster as a decorative element. The edges appear to be slightly worn, consistent with age and handling, although there are no visible rips or major stains. The colors of the illustration remain relatively vibrant, indicating decent preservation for its age. Based on the style of the illustration and the advertising slogan, this coaster likely dates from the mid-20th century, possibly a product of the 1940s or 1950s, common during that period for beer promotions.

Estimated Value

$10-20

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