Schmidt's Beer Advertising Coaster Appraisal
Category: Brewery Collectible
Description
This appears to be a vintage Schmidt's Beer advertising coaster. It is circular in shape and made of a thick, absorbent paper or cardboard material, typical of beverage coasters. The background is a creamy off-white color. The central image is a cartoon style illustration of a man dressed in a red cap, white shirt, black vest, red cummerbund or sash, white pleated skirt, black knee socks with red cuffs, and black shoes. He is holding a foaming beer mug in his right hand and smiling broadly. Above his head, the word "Outo!" is printed in red stylized lettering with an exclamation point. Around the bottom half of the coaster, curved text in black reads ""TOPS" IN EVERY TONGUE". Below this text are the words "IT'S Schmidt's BEER" in red script lettering. At the very bottom, centered, is a circular logo for Schmidt's Beer, featuring a red star inside a circle with the text "SCHMIDT'S BEER" around it. The printing appears to be in good condition with crisp lines and vibrant colors, including red, black, and white. There is slight discoloration on the outer edges of the coaster consistent with age or light handling. The texture Visible in the image suggests a porous surface designed to absorb condensation. There are no immediately visible tears, creases, or significant wear and tear, suggesting it has been reasonably well-preserved. The style of the illustration and text suggests an age likely within the mid-20th century, possibly the 1940s or 1950s.
Appraisal Report
Based on my visual examination of the provided image, this Schmidt's Beer advertising coaster appears to be a genuine vintage item from the mid-20th century, likely the 1940s or 1950s, given the illustration style and branding. The condition appears good, with crisp printing, vibrant colors (red, black, white), and no visible tears or major creases. Slight edge discoloration is typical for items of this age and material. The absorbent texture is consistent with authentic coasters. However, my assessment of authenticity and condition is limited by only having an image. Without physical inspection, I cannot definitively rule out reproduction or detect subtle wear, damage, or repairs. In-person examination would allow me to feel the material's thickness and texture, check for faint creases or damage not visible in the photo, and confirm the printing method. Provenance documentation (e.g., how it was acquired) and potentially UV light testing could further aid in full authentication and condition assessment. Vintage brewery advertising like this coaster has a stable, albeit niche, market. While not exceptionally rare, charming designs like this cartoon illustration appeal to collectors of breweriana. Comparable vintage beer coasters in good condition often sell within the $5-$15 range, depending on the brewery, design, and rarity. The 'Outo!' and 'TOPS' slogan adds a bit of unique character. Demand is consistent among dedicated collectors, but it is not a high-value collectible category. Therefore, the condition, while appearing good, and the relatively common nature of vintage beer coasters are key factors influencing the value.
Appraisal Value
$8-12