Schmidt's Beer "A Votre Santé!" Beer Coaster Appraisal
Category: Advertising Ephemera
Description
This item is a vintage round beer coaster for Schmidt's Beer. The coaster features a color illustration on a cream-colored background. The illustration depicts a dapper gentleman in a black tailcoat, striped pants, wing collar shirt, and a red tie. He is holding a beer stein in his right hand and a black top hat in his left. Above him, in red script, are the words "A Votre Santé!". Below the illustration, in a semi-circular arc around the bottom edge of the coaster, is the text "YOU'LL SAY "TRÈS BIEN"" in black lettering on the left side and "DRINK Schmidt's BEER" in black and red lettering on the right side. In the center bottom, beneath the gentleman's feet, is a circular logo with the word "SCHMIDS" at the top, "BEER" at the bottom, and a red star in the center. The coaster appears to be made of compressed paper or pulp. There are small red dots scattered around the upper half of the coaster as a decorative element. The edges appear to be slightly worn, consistent with age and handling, although there are no visible rips or major stains. The colors of the illustration remain relatively vibrant, indicating decent preservation for its age. Based on the style of the illustration and the advertising slogan, this coaster likely dates from the mid-20th century, possibly a product of the 1940s or 1950s, common during that period for beer promotions.
Appraisal Report
Based on my visual examination of the provided image of the Schmidt's Beer "A Votre Santé!" beer coaster, I assess its condition to be good for its age. The colors of the illustration are relatively vibrant, and while the edges show some expected wear and minor imperfections consistent with handling and age, there are no visible rips, major stains, or significant damage. The printing and design appear consistent with mid-20th-century advertising ephemera, likely placing its origin in the 1940s or 1950s as suggested by the stylistic elements and "Très Bien" slogan. Authenticity is challenging to definitively verify from images alone; an in-person examination would allow for inspection of the paper pulp type, printing techniques, and potential signs of modern reproduction. While these coasters are not exceptionally rare, specific designs and conditions can command a premium among brewery and advertising collectors. Market demand for vintage beer ephemera varies but is generally stable for iconic brands like Schmidt's. Comparable vintage beer coasters in good condition from similar regional breweries typically sell in the range cited. Factors impacting its value include the recognized brand, the appealing and clear illustration, and the absence of significant damage. Full authentication would require a physical inspection to assess the texture and material precisely, comparison with known authentic examples, and potentially review of any provenance documentation, though such records are uncommon for items like coasters.
Appraisal Value
$10-20