Advertising Label Appraisal

Vintage Johnnie Walker Red Label Advertising Tray

This is a vintage, rectangular serving or advertising tray made of metal, likely tin, featuring the iconic 'Striding Man' logo for Johnnie Walker Red Label Scotch Whisky. The main body of the tray is a vibrant red, with a recessed central area displaying the advertisement. The advertisement itself is printed on a cream-colored background, bordered by a yellow line, creating a distinct frame. The central figure is the 'Striding Man' in his characteristic top hat, red coat, and walking stick, depicted in motion. Above him, the text reads "You'll be glad you said JOHNIE WALKER RED". Below the striding man, in smaller, somewhat faded script, are the words "born 1820... still going strong". At the very bottom of the central image, the full brand name "JOHNIE WALKER RED LABEL" is prominently displayed, followed by what appears to be fine print regarding its origin (possibly "SCOTCH WHISKY. BLENDED AND BOTTLED BY JOHN WALKER AND SONS LIMITED KILMARNOCK"). The physical condition of the tray indicates significant age and wear. There is widespread rust, particularly noticeable as dark brown, irregular patches, and pitting across the cream background and along the red rim. The original red paint along the rim also shows considerable chipping and fading, revealing the underlying metal in many areas. Scratches and scuffs are abundant across the entire surface, suggesting heavy use and lack of careful storage over time. The edges are slightly rounded, a common feature in such trays designed for handling. Despite the heavy deterioration, the central graphic remains discernible, though faded and scratched. The overall aesthetic points to an item from the mid-20th century, likely from the 1940s to 1960s, given the style of the illustration and the advertising slogan. The quality of the original print suggests a mass-produced advertising item, but the enduring nature of the tin material has allowed it to survive, albeit in a heavily patinated state.