Beer Advertising Appraisal

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Schmidt's Beer Advertising Coaster

This item is a circular beer coaster or mat made of pressed paper or cardboard. The primary color scheme consists of a cream-colored background with red and black printing. The top center of the coaster features the phrase "A La Salute!" in red ink. Below this, there is an illustration of a standing male figure in a white shirt, black pants, and a red sash around his waist and across his chest. He wears a black hat and has a mustache. The figure is holding a basket of grapes and possibly other fruit in his left arm, and a frothy beer stein in his raised right hand. Small red dots are scattered around the illustration. Along the bottom edge of the coaster, in a semi-circular arrangement, is the text "SATISFY YOUR THIRST" in black, and "DRINK Schmidt's BEER" in red and black. There is a circular logo featuring the word "SCHMIDT'S" with a star and hop motif in the center of the semi-circle. The edges appear slightly worn, consistent with age and handling, but there are no obvious tears, creases, or staining visible. The overall condition appears good, and the printing is clear and legible. Given the style of the illustration and typography, this coaster appears to be from the mid-20th century, likely dating to the 1940s or 1950s. The quality of the printing is typical for beer coasters of this era.

Estimated Value

$3-8

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