Veedol Lubrication Appraisal

Vintage Veedol Lubrication Tin Lithograph Sign

This is a rectangular vintage advertising sign for Veedol Motor Oil, constructed from lithographed tin. The sign features a bold color palette dominated by a deep black background with vibrant orange-red and cream-colored typography. The layout showcases the large 'VEEDOL' brand name centrally, accompanied by the slogans 'Drive in for COMPLETE LUBRICATION' and a specific callout for '100% PENNSYLVANIA SUPREME QUALITY.' Along the bottom border, the sign lists specific services including 'MOTOR', 'TRANSMISSION', 'DIFFERENTIAL', and 'CHASSIS.' This piece likely dates from the 1940s to early 1950s, a period characterized by such graphic styling in petroliana. Regarding condition, the metal displays various signs of significant age and outdoor exposure, including surface scratching, localized paint loss, and notable rusting or oxidation along the edges and top right corner. The sign is currently housed in a simple, weathered wooden frame that has been mounted to a residential fence. The craftsmanship reflects mid-century industrial mass production, where high-contrast pigments were applied to metal to maintain visibility at service stations. The heavy patina and wear confirm its authenticity as a discarded functional object now preserved as a collectible.