Schmidts Advertising Appraisal

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Schmidt's Beer Coaster

This is a vintage circular beer coaster, likely made from compressed paper fibers or a similar absorbent material. The background presents a light cream or beige color. The primary decoration is a red, black, and white illustration of a stout man, depicted in a seated position, raising a stein of beer in a toast. He is dressed in a red vest, black jacket, and appears to have striped pants. A small black dog, resembling a dachshund, is seated beside him. Around the outer edge, text in red and black reads "DRINK SCHMIDT'S BEER" and "JA, DAS IST GUTE!" which translates from German to English as "Yes, that is good!". Above the man, the word "Prosit!" is prominently displayed in red, a common German toast. There is a prominent circular logo near the bottom of the illustration which reads "SCHMIDT'S BEER" with a red star in the center. The coaster shows some minor surface wear consistent with use, potentially slight discoloration or faint stains, although the image is generally clean and legible. The edges appear intact with no significant fraying or peeling. The piece is a typical example of beer advertising ephemera, likely dating from the mid to late 20th century based on the style of illustration and text. The quality is consistent with mass-produced promotional items, designed for utility in a bar or restaurant setting.

Estimated Value

$2-5

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