Retro Coca Cola Sign Appraisal

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Vintage Style Coca-Cola Decorative Wooden Plaque/Sign

This rectangular wooden wall plaque or sign features a reproduction of a classic 1920s-era Coca-Cola advertisement. The central imagery depicts an affluent, well-dressed group of people socializing around a vintage cream-colored convertible and an equestrian figure on horseback, set against an autumnal forest backdrop. The figures are dressed in period-accurate 1920s fashion, including cloche hats, fur wraps, and knit sweaters. Two distinct Coca-Cola logos are visible: a prominent green-bordered red rectangle on the left side with the slogan "Drink Coca-Cola, Delicious and Refreshing," and a smaller red logo on the upper right. The item appears to be made of compressed wood or plywood with a printed paper or lithographic overlay, finished with a decorative dark wood grain border. Physically, the sign shows signs of wear consistent with age or simulated aging, including minor chipping along the upper edge and light surface abrasions. The color palette is dominated by earth tones—deep greens, ochre yellows, and siennas—typical of the Jazz Age illustrative style. This piece represents a late 20th-century reproduction of early 20th-century advertising art, commonly produced as home decor or for themed establishments to evoke a sense of Americana nostalgia. The craftsmanship is standard for mass-produced decorative items, utilizing a flat surface with a gloss finish to protect the graphic art.

Estimated Value

$15 - $35

Example of a recent Retro Coca Cola Sign appraisal

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Getting the Best Appraisal

Use good lighting to capture all details
Place item on a neutral background
Include any identifying marks or labels
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