Plastic Building Blocks Appraisal

American Plastic Bricks Set No. 725 in Original Canister

This is a vintage American Plastic Bricks set, model No. 725, manufactured by Elgo Plastics Inc. in the mid-20th century (circa 1950s-1960s). The item consists of a tall, cylindrical cardboard/fiberboard canister with a metal bottom and a red-painted metal lid. The exterior wrap features a cream background with prominent red and blue typography including the American eagle logo. Two children are depicted in an illustration playing with the toy bricks, which were an early competitor to LEGO. The canister shows visible signs of age-related wear, including significant scuffing and paint loss on the red metal lid, along with surface abrasions and some yellowing/matting on the cardboard body. There appears to be minor rust or oxidation around the metal seams. The graphic layout is a hallmark of mid-century Americana toy design, emphasizing educational play and construction. The set's value is influenced by its completion (interior contents not visible) and the preservation of its original vibrant illustrative packaging, which often suffered from moisture and handling over decades of storage.