Oriental Rug Ephemera Appraisal

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Vintage W. & J. Sloane Oriental Rug Department Ephemera

This is an original black and white printed photographic advertisement or catalog page featuring the interior of the 'New Oriental Rug Department' at W. & J. Sloane. The store locations 'Washington, New York, San Francisco, Beverly Hills' are printed in the lower-left corner, indicating a mid-20th-century origin, likely circa 1930s-1950s. The image displays a long, well-lit showroom with stacks of large patterned rugs on the floor and additional rugs mounted as wall hangings. The room features high ceilings with globe light fixtures, large windows with blinds, and several wooden chairs lining the left wall, suggesting a luxury retail environment. The paper is rectangular with an off-white or yellowish patina consistent with aged wood-pulp paper. Notable condition issues include a significant ragged tear or loss at the bottom center edge, minor staining/foxing in the lower margin area, and overall tonal fading consistent with light exposure and age. The script font used for the title adds a sense of elegance typical of high-end department store marketing from the Art Deco period.

Estimated Value

$45.00 - $75.00

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