Nostalgic Advertising Appraisal

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Vintage-Style Galvanized Steel Coca-Cola Advertising Sign

This item is a rectangular advertising sign featuring the iconic Coca-Cola logo and classic promotional typography. The sign is constructed from galvanized steel, characterized by its distinctive crystalline 'spangle' pattern across the metallic silver surface. The graphics are rendered in a bold crimson red, utilizing the world-renowned Coca-Cola Spencerian script. Above the main logo, it reads 'DELICIOUS AND REFRESHING' and 'DRINK' in serif fonts. Below, the sign includes the '5c' price point designated for both 'AT FOUNTAINS' and 'IN BOTTLES,' flanking a central circular 'CC' monogram. The overall design emulates late 19th or early 20th-century soda fountain advertising. The condition appears excellent with minimal signs of oxidation or paint loss, suggesting it may be a modern high-quality reproduction or a well-preserved late-century commemorative piece rather than an original antique. No significant dents, deep scratches, or structural warping are visible. Small legal text on the bottom right corner indicates licensing by The Coca-Cola Company, a common trait of officially sanctioned replicas produced for collectors. The craftsmanship is clean, with precise screen-printing and smooth, unrolled edges.

Estimated Value

$40-80

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