Mountain Dew Clock Appraisal

Vintage Mountain Dew Wall Clock

This is a vintage circular wall clock featuring the iconic Mountain Dew brand logo. The clock face is predominantly a deep teal or dark green color, characteristic of early Mountain Dew branding, with a lighter green stripe pattern around the perimeter simulating concentric grooves, giving it a somewhat retro or mid-century feel. The central design prominently displays the 'Mountain DEW' logo in its classic stylized font, with 'Mountain' in a vibrant lime green and 'DEW' in a bold red, both outlined in yellow and against a splash-like, energetic yellow-green background. Large, bold numerals '12', '3', '6', and '9' are present in a cream or light yellow color, while the remaining hour markers are represented by smaller, rectangular dashes in the same cream hue. The clock has white hour and minute hands, appearing to be made of plastic or painted metal, with the minute hand being longer and thinner than the hour hand. There are no visible second hands. The overall condition shows signs of age and use, including some scuffs, scratches, and potentially grime buildup on the clock face and outer rim, consistent with a vintage advertising piece that may have been displayed in a commercial establishment or home for many years. There's a small area of discoloration or surface wear near the '12' marker. The lack of a clear maker's mark or specific date on the visible surface makes precise dating difficult, but the logo style suggests it likely dates from the mid to late 20th century, possibly 1960s-1980s. The construction appears to be a common format for advertising clocks of that era, typically plastic or metal with a printed graphic face. Its quality indicators are largely tied to its functionality as a clock and its aesthetic as a promotional item.