French Advertising Art Appraisal

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Parapluie-Revel Advertising Sign (Leonetto Cappiello design)

This is a vintage vertical advertising sign or lithographic poster for 'Parapluie-Revel,' a famous French umbrella brand. The artwork, originally designed by the renowned poster artist Leonetto Cappiello in 1922, features three dynamic figures in yellow-gold garments holding black umbrellas against a saturated yellow background. The figures are captured in a sense of motion, with their legs and clothing billowing as if in a gust of wind. The bold red typography 'PARAPLUIE-REVEL' spans across the top portion of the composition. In the lower-right corner, a white rectangular inset provides local merchant details: 'AU ROBINSON, 2, Rue Chavanne, Ancienne Rue Saint-Come, LYON.' The lower-left corner includes a small brand stamp or logo. Physically, the piece appears to be a printed metal (tin) sign or a mounted card lithograph, showing some signs of wear including minor surface abrasions, small white paint-like splatters or scratches on the lower left, and slight edge wear. The Art Deco style of the illustration is characterized by its simplicity, humor, and strong color contrast, which were hallmarks of Cappiello's revolutionary approach to modern advertising.

Estimated Value

$400 - $800

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