French Advertising Art Appraisal

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Leonetto Cappiello Contratto Champagne Advertising Poster

This is a framed vintage-style advertising poster for Contratto Champagne, featuring iconic artwork by the renowned Italian-French poster artist Leonetto Cappiello, originally designed around 1922. The image depicts a joyful woman in a vibrant pink dress with a sash, holding aloft an oversized champagne coupe overflowing with white foam against a stark black background. The typography at the bottom reads 'CONTRATTO' in bold white sans-serif letters. The piece includes Cappiello's signature and the date '1922' printed in the lower left quadrant. It is housed in a contemporary dark brown or mahogany-colored wooden frame with thin gold-toned inner detailing. The print appears to be a modern high-quality lithographic or offset reproduction given the crispness of the white text and the overall color saturation. The paper exhibits a slight sheen under the glass, and some minor horizontal reflections across the center suggest it is protected by standard glazing. The framing is functional and clean, with no significant visible damage, moisture staining, or paper foxing, although a slight ripple in the paper is visible under direct light, common for large-format decorative prints.

Estimated Value

$100 - $250

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