Fish Design Sign Appraisal

Budweiser 'King of Beers' Light-Up Sign with Fish Design

This item is a vintage-style light-up advertising sign for Budweiser beer, characterized by its ellipsoidal or oval central green illuminated section. The sign appears to be encased in a rectangular metal frame, likely brass-toned or gold-painted, suggesting a classic aesthetic. The central green portion features a translucent design of what appears to be swimming fish or aquatic plant life, creating a dynamic visual effect when illuminated, possibly through a backlighting mechanism. Below this illuminated oval, the phrase "King of Beers" is scripted in an ornate, gold-colored font, prominently displaying Budweiser's classic slogan. To the right of the slogan, a smaller, rectangular red emblem with 'Budweiser' in white lettering is affixed, consistent with the brand's iconic logo. The overall construction suggests a combination of metal for the frame and possibly plastic or glass for the illuminated panel. Visible condition issues include some wear and possibly minor tarnishing or dirt on the metallic frame, particularly in the lower left corner where some discoloration or surface imperfection is noticeable. The 'King of Beers' lettering also shows some signs of age or wear. The item's design strongly indicates a display piece intended for bars, restaurants, or liquor stores, likely from the mid to late 20th century. The craftsmanship appears to be commercial grade, typical for point-of-sale advertising, focusing on visibility and brand recognition. The green illumination of the fish design serves as a unique and attention-grabbing feature, differentiating it from more standard beer signs.