Diner Scene Tray Appraisal

Vintage Coca-Cola Diner Scene Serving Tray

This is a vintage rectangular serving tray, likely made of tin or similar lightweight metal, featuring a classic Coca-Cola advertisement. The tray has a vibrant red outer rim, approximately 1 inch wide, which transitions to a bright yellow border surrounding the central image. The main depiction is a nostalgic scene of a 1950s-era diner, characterized by its chrome and streamlined design, with the word 'DINER' prominently displayed vertically along its side. A bright yellow Coca-Cola delivery truck, filled with bottled beverages, is parked in front of the diner. Several classic cars, including a red convertible and a white sedan, are also parked, suggesting a bustling scene. The background features a partly cloudy blue sky and green trees, adding to the idyllic mid-century atmosphere. The Coca-Cola logo is visible on the delivery truck and also vertically along the right edge of the tray's red rim. The overall condition shows significant signs of wear consistent with age and use. There are numerous scratches, paint losses, and areas of rust, particularly noticeable along the edges and corners of the red rim and within the yellow border. The red paint is chipped in multiple places, revealing the metal beneath. The central image also exhibits scratches and some discoloration, particularly a dark, circular area with surrounding distress on the right side of the inner scene, possibly indicating a deep scratch or impact. The tray's edges are rolled, and the corners are rounded. Despite the wear, the imagery remains largely intact and vibrant, showcasing its historical and advertising appeal. The craftsmanship is typical of mass-produced advertising trays from the mid-20th century, with a printed or lithographed image applied to a metal base.