Collectible Beer Sign Appraisal

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Genesee Light Beer Advertising Mirror Sign

This is a vintage Genesee Light Beer advertising mirror sign, framed in what appears to be a stained or polished wood frame with a dark brown finish. The mirror itself features reverse-painted or screen-printed graphics in gold, white, and teal-blue. At the top of the mirror, ornate golden scrollwork and wheat stalk motifs flank a block of text that reads, 'A Rich Tradition of Pride, Hospitality and Good Times'. Below this, prominently displayed in the center, is the Genesee Light Beer logo. This logo consists of an oval shape with a dark blue background, housing the word 'GENESEE' in large, light blue letters, and 'LIGHT BEER' in smaller, white text beneath it. A very faint line of text, possibly 'YOU WON'T BELIEVE IT', is visible at the very bottom center, beneath the main logo. The mirror shows some signs of age and wear, including what looks like minor silvering loss or discoloration in certain areas, particularly around the edges and potentially behind some of the graphic elements. The wooden frame exhibits a classic profile, suggesting a style common from the mid-to-late 20th century. There are no visible major cracks or chips in the mirror, but some surface scratches or smudges are apparent due to its reflective nature. The overall condition suggests it has been displayed, possibly in a commercial setting like a bar or a home bar. This type of advertising mirror was common for breweries to distribute to establishments to promote their products, indicating a potential manufacturing period from the late 1970s through the 1990s.

Estimated Value

$75-125

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