
1997 Anheuser-Busch Busch Light Neon Sign with Dog Graphic
This is an authentic, commercial-grade Anheuser-Busch Busch Light neon promotional sign, manufactured in April 1997. The sign is constructed on a heavy-duty black steel frame designed for back-bar or window mounting in retail environments. It features traditional hand-bent glass neon tubing and original wiring, powered by a genuine Franceformer indoor neon transformer. The back of the unit retains its original manufacturer's documentation, including a sticker for the Mt. Vernon Neon Sign Company of Mt. Vernon, Illinois, a licensed Anheuser-Busch vendor. The label clearly notes Item #803-191 and carries the Anheuser-Busch, Inc. copyright. Physical condition shows appropriate signs of age for a commercial piece, including accumulated dust and light surface grime on the transformer housing and frame. There is a visible tear through the corner of the main white identification sticker, and minor patination on the orange warning and blue UL inspection labels. Despite the surface wear, the structural integrity remains sound, with the glass tubing intact and supported by original standoffs. This late-90s piece represents a specific era of beer advertising, specifically the 'Busch Light' branding featuring the iconic dog graphic, and its authenticity is confirmed by the dated transformer and manufacturer-specific labeling.
AI-Generated Appraisal Disclaimer
Estimated Value
$450.00 - $600.00
Basic Information
Category
Breweriana & Neon Advertising
Appraised On
January 19, 2026
Estimated Value
$450.00 - $600.00
Additional Details Provided By Owner
User Provided Information
Original Anheuser-Busch Busch Light neon sign featuring the iconic dog graphic and script “Busch Light” lettering. This is an authentic commercial bar / distributor promotional piece, not a reproduction or LED sign. Manufactured by Mt. Vernon Neon Sign Company (Illinois), a licensed Anheuser-Busch vendor. Uses an original Franceformer indoor neon transformer dated April 1997, confirming late-1990s production. This sign was designed for commercial environments and features hand-bent glass neon tubing, a heavy steel frame, and original wiring.
Item Description
This is an authentic, commercial-grade Anheuser-Busch Busch Light neon promotional sign, manufactured in April 1997. The sign is constructed on a heavy-duty black steel frame designed for back-bar or window mounting in retail environments. It features traditional hand-bent glass neon tubing and original wiring, powered by a genuine Franceformer indoor neon transformer. The back of the unit retains its original manufacturer's documentation, including a sticker for the Mt. Vernon Neon Sign Company of Mt. Vernon, Illinois, a licensed Anheuser-Busch vendor. The label clearly notes Item #803-191 and carries the Anheuser-Busch, Inc. copyright. Physical condition shows appropriate signs of age for a commercial piece, including accumulated dust and light surface grime on the transformer housing and frame. There is a visible tear through the corner of the main white identification sticker, and minor patination on the orange warning and blue UL inspection labels. Despite the surface wear, the structural integrity remains sound, with the glass tubing intact and supported by original standoffs. This late-90s piece represents a specific era of beer advertising, specifically the 'Busch Light' branding featuring the iconic dog graphic, and its authenticity is confirmed by the dated transformer and manufacturer-specific labeling.
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