Coca Cola Advertising Poster Appraisal

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Vintage Haddon Sundblom Coca-Cola Santa Claus Advertising Poster

This item is a large-format vintage poster featuring the iconic Santa Claus illustration popularized by artist Haddon Sundblom for the Coca-Cola Company. The piece showcases Santa's jolly face with a white beard, rosy cheeks, and a red hat, set against a dark green background with a white 'halo' effect as if he is emerging from the dark. The artwork is printed on paper and reflects the mid-20th-century American illustrative style, likely dating from the 1940s to the 1960s. The poster is housed in a modern black gallery frame with an inner faux-gold border design that is part of the print itself. Notable features include the intricate rendering of the facial features and the festive bells on the hat. Regarding condition, there is visible evidence of historical wear; prominent horizontal and vertical crease lines suggest the poster was previously folded for long periods. There are also small abrasions and white scuff marks on the surface of the print, particularly along the top edge and near the center. The lower right corner appears to have some slight structural damage or a tear that has been flattened. The overall craftsmanship suggests a high-quality lithographic or mass-production offset print typical of major brand advertising of that era.

Estimated Value

$450.00 - $650.00

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