Brewery Advertising Appraisal

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Schmidt's Beer Advertising Coaster

This appears to be a vintage Schmidt's Beer advertising coaster. It is circular in shape and made of a thick, absorbent paper or cardboard material, typical of beverage coasters. The background is a creamy off-white color. The central image is a cartoon style illustration of a man dressed in a red cap, white shirt, black vest, red cummerbund or sash, white pleated skirt, black knee socks with red cuffs, and black shoes. He is holding a foaming beer mug in his right hand and smiling broadly. Above his head, the word "Outo!" is printed in red stylized lettering with an exclamation point. Around the bottom half of the coaster, curved text in black reads ""TOPS" IN EVERY TONGUE". Below this text are the words "IT'S Schmidt's BEER" in red script lettering. At the very bottom, centered, is a circular logo for Schmidt's Beer, featuring a red star inside a circle with the text "SCHMIDT'S BEER" around it. The printing appears to be in good condition with crisp lines and vibrant colors, including red, black, and white. There is slight discoloration on the outer edges of the coaster consistent with age or light handling. The texture Visible in the image suggests a porous surface designed to absorb condensation. There are no immediately visible tears, creases, or significant wear and tear, suggesting it has been reasonably well-preserved. The style of the illustration and text suggests an age likely within the mid-20th century, possibly the 1940s or 1950s.

Estimated Value

$8-12

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