Avon Tie Tac Appraisal

Avon Representative Door Knocker Tie Tac/Lapel Pin

This small, gold-toned accessory is a vintage Avon representative's lapel pin or tie tac, famously designed in the shape of a classic Regency-style door knocker. The item measures approximately one inch in height and is constructed from a gold-plated base metal. The central oval plate features a raised 'AVON' logo with floral or decorative scrollwork below the text, set against a textured, pebbled background. The outer ring of the knocker is hinged to the central post. Physically, the pin shows minor surface oxidation and light scratching consistent with its age, likely dating from the 1960s to early 1970s. The gold finish remains largely intact but displays a soft patina from handling. Historically, these pins were given to Avon 'ladies' as part of their promotional attire, symbolizing the 'Ding Dong, Avon Calling' marketing campaign. The craftsmanship is typical of high-volume mid-century costume jewelry, with clear molding and functional movement in the knocker handle.