Advertising Merchandise Appraisal

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Coca-Cola Branded Beach Umbrella

The item depicted is a Coca-Cola branded beach umbrella, featuring a distinctive design. The canopy of the umbrella is primarily red, adorned with black sections and an array of printed water droplets, giving the appearance of condensation. White scalloped trim outlines the edges of the canopy. The prominent Coca-Cola script logo is visible in white on portions of the red fabric, particularly where the umbrella is folded. The umbrella appears to be made of a synthetic fabric, likely polyester or nylon, suitable for outdoor use. It is shown in a folded state, with its handle/pole, which appears to be made of white-painted wood or metal, extending from the bottom. The handle exhibits some wear and discoloration, suggesting previous use or outdoor exposure. The umbrella's construction suggests a standard collapsible design, commonly used for beach or patio settings. The overall condition appears used, with potential fading or slight wear to the fabric given its outdoor nature. No specific manufacturer's marks are visible, but its branding clearly indicates affiliation with The Coca-Cola Company. The style suggests it is a relatively modern promotional item, likely from the late 20th or early 21st century.

Estimated Value

$40-75

Example of a recent Advertising Merchandise appraisal

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Getting the Best Appraisal

Use good lighting to capture all details
Place item on a neutral background
Include any identifying marks or labels
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