Coca-Cola Branded Beach Umbrella Appraisal
Category: Promotional Merchandise
Description
The item depicted is a Coca-Cola branded beach umbrella, featuring a distinctive design. The canopy of the umbrella is primarily red, adorned with black sections and an array of printed water droplets, giving the appearance of condensation. White scalloped trim outlines the edges of the canopy. The prominent Coca-Cola script logo is visible in white on portions of the red fabric, particularly where the umbrella is folded. The umbrella appears to be made of a synthetic fabric, likely polyester or nylon, suitable for outdoor use. It is shown in a folded state, with its handle/pole, which appears to be made of white-painted wood or metal, extending from the bottom. The handle exhibits some wear and discoloration, suggesting previous use or outdoor exposure. The umbrella's construction suggests a standard collapsible design, commonly used for beach or patio settings. The overall condition appears used, with potential fading or slight wear to the fabric given its outdoor nature. No specific manufacturer's marks are visible, but its branding clearly indicates affiliation with The Coca-Cola Company. The style suggests it is a relatively modern promotional item, likely from the late 20th or early 21st century.
Appraisal Report
I have examined the image of this Coca-Cola branded beach umbrella. Visually, the umbrella presents as a genuine promotional item, with the classic script logo and condensation motif. Its red and black color scheme with white scalloped trim is consistent with Coca-Cola's branding aesthetics. The material appears to be a synthetic fabric, likely polyester or nylon, typical for outdoor umbrellas. However, authenticity cannot be definitively confirmed without physical inspection; I would look for manufacturing tags, specific brand identifiers beyond the logo, and material quality that aligns with official merchandise. The visible wear on the handle/pole, along with some potential fading on the fabric, indicates a used condition. This wear slightly diminishes its collectible appeal compared to a new-in-box example. In terms of market conditions, promotional Coca-Cola items generally maintain a steady demand, especially those with unique designs or practical utility like an umbrella. Comparable sales for branded beach umbrellas suggest a range, often influenced by condition and specific design. This item is not exceedingly rare, as branded promotional umbrellas are often produced in large quantities. The demand is primarily from Coca-Cola collectors and individuals seeking decorative or functional branded items. The primary factors impacting its value are its used condition and the widespread availability of similar promotional items. An in-person examination would allow me to assess fabric integrity, color vibrancy, functionality of the opening mechanism, and definitively verify materials and manufacturing marks. Provenance documentation, such as original purchase receipts or promotional event details, would also enhance authentication. Without physical examination, I can only appraise based on visual cues and general market trends for such items.
Appraisal Value
$40-75