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Ogilvy y la Publicidad (Spanish Edition of Ogilvy on Advertising)

This is a softcover Spanish-language edition of the highly influential marketing book 'Ogilvy on Advertising' by David Ogilvy, titled 'Ogilvy y la Publicidad'. The front cover features a prominent color photograph of David Ogilvy sitting at a desk, smoking a pipe, surrounded by various advertising layouts and monitors, which is the classic iconography associated with the 1983 original release. The cover is printed on a cream-colored cardstock background with bold black serif typography. Notable text elements include the author's name at the top, the title in large letters in the center, and a credit for the prologue by Luis Bassat at the bottom. This edition likely dates from the mid-to-late 1980s or early 1990s. Regarding condition, the book shows visible signs of age and wear; the cover exhibits moderate yellowing/discoloration, particularly along the bottom edge where a yellow stain or moisture mark is visible. There is visible corner bumping and edge wear typical of a used paperback. No visible spine creases are observable from the front view, but the overall patina suggests light to moderate shelf wear and handling. The production quality appears to be standard trade paperback construction with a glued binding.

Estimated Value

$25.00-$45.00

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