AI Appraisal Estimate

This is a softcover Spanish-language edition of the highly influential marketing book 'Ogilvy on Advertising' by David Ogilvy, titled 'Ogilvy y la Publicidad'. The front cover features a prominent color photograph of David Ogilvy sitting at a desk, smoking a pipe, surrounded by various advertising layouts and monitors, which is the classic iconography associated with the 1983 original release. The cover is printed on a cream-colored cardstock background with bold black serif typography. Notable text elements include the author's name at the top, the title in large letters in the center, and a credit for the prologue by Luis Bassat at the bottom. This edition likely dates from the mid-to-late 1980s or early 1990s. Regarding condition, the book shows visible signs of age and wear; the cover exhibits moderate yellowing/discoloration, particularly along the bottom edge where a yellow stain or moisture mark is visible. There is visible corner bumping and edge wear typical of a used paperback. No visible spine creases are observable from the front view, but the overall patina suggests light to moderate shelf wear and handling. The production quality appears to be standard trade paperback construction with a glued binding.

I have conducted a visual examination of the Spanish-language edition of 'Ogilvy on Advertising,' titled 'Ogilvy y la Publicidad.' This trade paperback features the iconic photography of David Ogilvy associated with the 1983 release and includes a prologue by Luis Bassat, a significant figure in Spanish advertising history. Based on the typography and construction, the book appears to be an authentic pressing from the mid-to-late 1980s or early 1990s. The condition is assessed as 'Good' but shows notable detractions: significant moisture staining along the bottom front edge, general foxing, and visible corner bumping. While the interior remains functional, these cosmetic defects lower the appeal for premium collectors. Market demand for Ogilvy’s work remains steady due to its status as a foundational text; however, mass-market paperbacks in translated editions are generally common and do not command the high prices of first English editions or signed copies. Authenticity appears consistent with standard production of the era, but final verification would require physical inspection of the paper's GSM, the binding's adhesive integrity, and a check for missing pages or internal annotations. Because this is an image-based appraisal, I cannot verify the presence of odors (typically associated with the visible moisture damage) or the structural stability of the spine. Valuation is based on recent sales of Spanish marketing ephemera and the specific collector interest in the Bassat contribution.