Breweriana And Neon Advertising Appraisal

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1997 Anheuser-Busch Busch Light Neon Sign with Dog Graphic

This is an authentic, commercial-grade Anheuser-Busch Busch Light neon promotional sign, manufactured in April 1997. The sign is constructed on a heavy-duty black steel frame designed for back-bar or window mounting in retail environments. It features traditional hand-bent glass neon tubing and original wiring, powered by a genuine Franceformer indoor neon transformer. The back of the unit retains its original manufacturer's documentation, including a sticker for the Mt. Vernon Neon Sign Company of Mt. Vernon, Illinois, a licensed Anheuser-Busch vendor. The label clearly notes Item #803-191 and carries the Anheuser-Busch, Inc. copyright. Physical condition shows appropriate signs of age for a commercial piece, including accumulated dust and light surface grime on the transformer housing and frame. There is a visible tear through the corner of the main white identification sticker, and minor patination on the orange warning and blue UL inspection labels. Despite the surface wear, the structural integrity remains sound, with the glass tubing intact and supported by original standoffs. This late-90s piece represents a specific era of beer advertising, specifically the 'Busch Light' branding featuring the iconic dog graphic, and its authenticity is confirmed by the dated transformer and manufacturer-specific labeling.

Estimated Value

$450.00 - $600.00

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