Vogue The Picture Record, 78 RPM PHONOGRAPH DISC

This appears to be a mid-1940s style picture disc, consistent with the Vogue The Picture Record series produced by Sav-Way Industries. The record features a double-sided graphic style, with this side displaying a central illustration of three cartoonish dancers and a musician performing amidst musical notation on a checkered background. It bears text reading 'TEAR IT DOWN' by 'CLYDE MCCOY', and 'CLYDE MCCOY AND HIS ORCHESTRA' with 'VOCALIST—BILLIE JANE BENNETT'. The logo for 'Vogue THE PICTURE RECORD' is prominent, with the small text 'A TOM SAFFADY PRODUCT REG. U.S. PAT. OFF.' and additional manufacturing text: 'LICENSED FOR NON-COMMERCIAL USE ON HOME PHONOGRAPH ONLY' and 'SAV-WAY INDUSTRIES, DETROIT 13, MICHIGAN—Pat. Pending'. The disc is marked with the number 'R722'. Construction consists of an aluminum core with vinyl coatings containing the grooves and printed art. The owner notes it performs well, though visually some light surface scratching and minor yellowing consistent with age are present. All identification is based on visible markings that describe but do not verify production origin or authenticity; physical inspection by a specialist would be required for verification.

Based on the provided imagery and description, I am evaluating this item as a 78 RPM picture disc likely produced by Sav-Way Industries, following the user’s identification of the Vogue series. The disc features the catalog number R722 and bears markings consistent with Clyde McCoy and His Orchestra’s 'Tear It Down'. Per user submission, the item is in good playing condition with light surface scratching and minor yellowing. From a visual assessment, the graphics appear vibrant, though I cannot verify the structural integrity of the aluminum core or the depth of the playback surface without a physical inspection. This estimate assumes the item is a production piece from the mid-1940s. While these records are highly sought after by collectors for their aesthetic appeal, the market for 78s is heavily dependent on the absence of 'crazing' or delamination. Based on what I can see, if this attribution holds, comparable jazz-themed picture discs typically sell in this range. I cannot confirm the manufacturing origin from a photo; therefore, this value is contingent on authentication. If the disc were determined to be a modern reproduction or a later reissue, its value would likely drop below $15. To confirm its status, an in-person examination by a specialist in early recording media would be required to assess the manufacturing materials and groove patterns. The general market for the Vogue series remains stable, though common titles like those by Clyde McCoy are less rare than others in the series, which limits the upper-end valuation.