Soup Cookery - The Savory HEINZ Way Cookbooklet Appraisal
Category: Cookbook
Description
This item is a vintage promotional cookbooklet titled "Soup Cookery - The Savory HEINZ Way." The cover is red with a maroon header and features a stylized illustration of a woman in a chef's hat and apron surrounded by floating jars of Heinz soup. Below the illustration, the number '57' is prominently displayed in a white circle with a maroon border. The title "Soup Cookery" is written in a flowing white script in the maroon header, while "The Savory HEINZ Way" is written in white script on the red portion. A handwritten name, seemingly 'Mrs. E. Shaffer,' and address, 'Platteville, Wis.' are inscribed on the lower part of the cover. The cookbooklet appears to be made of paper or thin cardstock. Based on the graphics and the presence of the "57" trademark, it is likely from the mid-20th century, possibly the 1940s or 1950s, a period reflecting the popularity of convenience foods like canned soup. The handwritten name suggests it belonged to an individual. The cover shows some wear and possibly light creasing, consistent with age and use. Overall, it appears to be in fair to good condition for its age.
Appraisal Report
Based on my visual examination of the image provided, this 'Soup Cookery - The Savory HEINZ Way' cookbooklet appears to be an authentic vintage promotional item from Heinz. The style of the graphics, the prominent use of the '57' trademark, and the overall aesthetic align well with promotional materials from the mid-20th century, likely the 1940s or 1950s. The presence of the handwritten name and address on the cover is common for items distributed publicly. The condition appears fair to good; I observe some expected wear, possibly light creasing on the cover, consistent with its age and material (paper or thin cardstock). Without a physical inspection, I cannot definitively assess the condition of the interior pages, binding integrity, or detect subtle signs of repair or reproduction. Comparables for similar vintage advertising cookbooklets from well-known food brands suggest a modest market value. While there is a niche demand for vintage advertising and ephemera, these items are generally not considered rare unless they are from a very early period or have unique features. The handwritten inscription personalized the item but does not significantly impact its market value unless M rs. E. Shaffer was a person of notable historical significance. Factors impacting value include the condition, the specific print run (which cannot be determined from the cover), and the overall completeness and readability of the contents. Full authentication would ideally require in-person examination to verify the paper type, printing method, and binding, and rigorous provenance documentation confirming its origin.
Appraisal Value
$10-30