MastercraftersAnimated Electric Clock with Swinging Girl

This is a vintage Mastercrafters electric mantel or shelf clock, distinguished by its animated lower scene. The clock features a rich, dark brown molded plastic or Bakelite case, simulating carved wood with ornate scrolling details on its side panels and base. The overall form suggests an Art Deco or Mid-Century Modern aesthetic, likely dating from the 1940s to 1960s. The clock face itself is white with prominent black Arabic numerals and black minute and hour hands, all encased within a gold-toned bezel. The brand name "Mastercrafters" is printed below the 12 o'clock position. The most distinctive feature is the animated diorama in the lower half, framed by a recessed archway. It depicts a young girl with blonde hair and a light blue dress on a swing set, positioned in front of a painted backdrop illustrating a charming cottage nestled among trees. It is highly probable that the girl on the swing moves, powered by the clock's electric motor, creating a perpetual motion effect. A power cord is visible extending from the back right side of the clock, indicating its electrical operation. The condition appears good overall for its age, with a visible cord suggesting it is functional or can be repaired. There are no obvious major cracks or damage to the molded case, though typical wear, minor scuffs, or a slight patina consistent with age might be present upon closer inspection. The craftsmanship is typical of mass-produced decorative clocks of its era, prioritizing charming visual appeal over intricate mechanical complexity, making it likely a collectible novelty item.

Based on my visual examination of the provided image, this Mastercrafters Animated Electric Clock with a swinging girl appears to be an authentic example of a mid-20th-century novelty clock. The dark brown molded plastic or Bakelite case, simulating carved wood, is consistent with materials and design popular during the 1940s-1960s. The 'Mastercrafters' branding and the distinct animated swinging girl diorama are characteristic features of their popular electric clocks from that era. The overall condition appears good for its age, with no obvious major damage visible, although minor wear, scuffs, or patina would be expected and could only be fully assessed during an in-person inspection. The visible power cord suggests functionality, which is a key factor for these animated pieces; however, I cannot definitively confirm its operational status or the integrity of the internal mechanism without a hands-on test. These clocks are not rare but consistently enjoy a steady demand from collectors of vintage animated items and novelty clocks. Market comparables show similar Mastercrafters animated clocks, particularly those with a swinging figure, typically selling in the range of $75 to $150, with prices at the higher end for fully functional examples in excellent cosmetic condition. Factors positively impacting value include the clock's working animation and clean aesthetics. While the image strongly suggests authenticity, a physical inspection would be necessary to verify the internal components, confirm full functionality, and rule out any repairs or modifications that might affect value. Provenance documentation would further confirm its history but is rarely available or sought after for items in this value range. My appraisal range reflects these considerations, assuming good working order.