Vintage Cereal Toys Appraisal

Kellogg's Cereal Premium Toy Vehicles (Set of 4)

This lot consists of four individually packaged Kellogg's cereal premium toy vehicles. Each toy is a small, plastic, stylized vehicle, likely representing an off-road or utility truck, and appears to be in an as-new, sealed condition within its original clear plastic packaging. The vehicles exhibit a range of vibrant colors: one is a bright lime green, another is yellow with a dark blue base or undercarriage, a third is a distinct magenta or bright pink, and the fourth is a warm orange hue. Each package features a white sticker or label with the iconic red Kellogg's logo, along with the name of a specific Kellogg's cereal, indicating their promotional origin. The green vehicle is associated with 'Apple Jacks,' the yellow with 'Corn Pops,' the pink with 'Raisin Bran,' and the orange with 'Frosted Mini-Wheats'. The plastic packaging shows typical crinkling from handling but no visible tears or breaches, suggesting the toys inside are well-preserved. The toys themselves appear to be made of molded plastic, with simple, durable construction typical of mass-produced cereal premiums. They feature prominent wheels, likely non-steerable, designed for basic push-and-play functionality. Given their association with Kellogg's cereals, these items likely date from the late 20th century to early 21st century, common for such promotional giveaways. There are no apparent condition issues such as cracks, chips, or paint loss on the vehicles themselves, as they remain sealed. The craftsmanship is utilitarian, focused on recognizable form and function rather than intricate detail, which is standard for promotional plastic toys of this nature. The primary distinguishing element is their direct tie-in to specific Kellogg's cereal brands, making them collectible for enthusiasts of advertising memorabilia or cereal premiums.