Vintage Advertising Tobacciana And Breweriana Appraisal

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Vintage 1950s Pepsi-Cola Vertical Tin Thermometer

This is an original vintage Pepsi-Cola vertical advertising thermometer, likely dating from the 1950s. The piece is constructed from pressed tin with a baked-on enamel finish, featuring the classic red, white, and blue color palette associated with the brand's mid-century identity. It displays the iconic 'double-dot' style script logo within a bottle cap graphic at both the top and bottom. The central section features a glass spirit tube thermometer surrounded by a temperature scale ranging from -50 to 110 degrees Fahrenheit. The craftsmanship is typical of high-quality mid-century American point-of-sale advertising, noted by the embossed frame and clear, durable typography. Physically, the item shows signs of authentic age, including light surface pitting, minor localized scratches, and a slight patina on the enameled surface. There are small chips in the paint near the mounting holes at the top and bottom, which is common for authentic pieces that were actually installed. The notation 'MADE IN U.S.A.' is visible at the bottom of the scale. The glass tube appears intact, though its accuracy would need verification. The overall condition is good to very good, retaining vibrant colors and clear graphics, making it a desirable example of soda-related Americana.

Estimated Value

$250–$375

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