Vintage Advertising And Kitchenware Appraisal

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Vintage Campbell's Kids Soup Mug

This is a vintage ceramic soup mug featuring the iconic 'Campbell's Kids' characters, typically part of a promotional set issued in the late 20th century, likely the 1980s or 1990s. The mug is constructed from heavy, white milk glass or glazed ceramic with a high-gloss finish. It features a wide, bowl-like diameter with a sturdy integrated handle, designed specifically for consuming hot soup. The exterior graphic wrap depicts two Campbell's Kids—one dressed as a construction worker in an orange hard hat and the other as a police officer in a blue cap—both shown eating Campbell's soup. The graphic includes the classic red background of the Campbell's logo, the famous slogan 'M'm! M'm! Good!', and a row of gold-toned stars along the base. The interior is a clean, solid white. Regarding condition, the glaze appears bright and reflective, suggesting minimal use. No visible chips, cracks, or crazing are present in the provided image. The colors in the decal remain vibrant without significant fading or dishwasher-related wear, though fine surface scratches might be present upon close physical inspection. Often produced by manufacturers like Westwood or Houston Harvest for Campbell's, these mugs are durable collectibles representing Americana advertising history.

Estimated Value

$40.00-$65.00

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