Utica Brews Sign Appraisal

Vintage West End Brewing Co. Utica New York Advertising Sign

This is a vintage circular advertising sign for 'THE WEST END BREWING CO.' from 'UTICA, NEW YORK.' The sign features a central illustration depicting a allegorical female figure, likely Liberty or Columbia, draped in an American flag pattern dress. She is holding what appears to be a sheaf of wheat in her right arm and a branch with leaves in her left. An eagle with an American flag shield detail is positioned behind her to her right. Below the figure, there is a smaller circular seal that reads 'THE WEST END BREWING CO. UTICA, NY'. The main text 'THE WEST END BREWING CO.' is prominently displayed in red capital letters on a cream-colored background, encircling the central illustration. Below this, 'UTICA, NEW YORK.' is written in similar red lettering. The outer rim of the sign has an intricate, possibly embossed or stenciled, pattern in shades of blue and gold or brass. Overall, the sign appears to be made of tin or metal, a common material for advertising signs of its era. The colors are still vibrant, retaining a good deal of their original saturation, though there are visible signs of aging consistent with a vintage item, such as minor scuffs, and perhaps some light surface rust or tarnishing along the edges and in shadowed areas. The specific 'FRANCISKANER' text is partially visible along the upper left edge within the outer ring, suggesting a particular beer variety or brand association. The craftsmanship reflects typical early to mid-20th-century lithographed tin advertising, showcasing detailed imagery and bold typography designed to catch the eye.