Vintage 'It's Miller Time' Bar Sign/Tray
Advertising Memorabilia

Vintage 'It's Miller Time' Bar Sign/Tray

This item is a vintage bar sign or serving tray featuring a classic 'It's Miller Time' advertisement. It consists of a rectangular image encased within a wooden frame, giving it a somewhat rustic or traditional aesthetic. The central image depicts a still life arrangement often associated with casual dining and celebration: a plate piled high with mini-burgers or sliders, a Miller beer can, a Miller beer bottle, a mug filled with frothy beer, mashed potatoes, and several ears of corn on the cob. Also visible are barbecue tongs or serving utensils. The colors appear to be muted but still vibrant enough to convey the imagery effectively, characteristic of print advertising from the mid to late 20th century. The 'It's Miller Time' slogan is prominently displayed in bold white lettering against a darker background at the top left of the image. The wooden frame is a dark brown, possibly stained wood, and shows signs of wear, including some scuffs and possible discoloration consistent with age and use. The construction appears to be machine-made, suggesting a mass-produced promotional item. There are no visible maker's marks or signatures in the image itself, but such items typically have manufacturers identified on the reverse or in less visible areas. This piece likely dates from the 1970s to 1980s, a popular period for the 'It's Miller Time' campaign, and serves as both a decorative piece and a nostalgic representation of American advertising history. The overall condition, while showing some age, appears to be stable, with no major cracks or structural damage visible in the frame, though the print itself might have minor blemishes not entirely clear from the provided image.

Estimated Value

$25-60

Basic Information

Category

Advertising Memorabilia

Appraised On

October 25, 2025

Estimated Value

$25-60

Item Description

This item is a vintage bar sign or serving tray featuring a classic 'It's Miller Time' advertisement. It consists of a rectangular image encased within a wooden frame, giving it a somewhat rustic or traditional aesthetic. The central image depicts a still life arrangement often associated with casual dining and celebration: a plate piled high with mini-burgers or sliders, a Miller beer can, a Miller beer bottle, a mug filled with frothy beer, mashed potatoes, and several ears of corn on the cob. Also visible are barbecue tongs or serving utensils. The colors appear to be muted but still vibrant enough to convey the imagery effectively, characteristic of print advertising from the mid to late 20th century. The 'It's Miller Time' slogan is prominently displayed in bold white lettering against a darker background at the top left of the image. The wooden frame is a dark brown, possibly stained wood, and shows signs of wear, including some scuffs and possible discoloration consistent with age and use. The construction appears to be machine-made, suggesting a mass-produced promotional item. There are no visible maker's marks or signatures in the image itself, but such items typically have manufacturers identified on the reverse or in less visible areas. This piece likely dates from the 1970s to 1980s, a popular period for the 'It's Miller Time' campaign, and serves as both a decorative piece and a nostalgic representation of American advertising history. The overall condition, while showing some age, appears to be stable, with no major cracks or structural damage visible in the frame, though the print itself might have minor blemishes not entirely clear from the provided image.

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