Sawyers Viewer Box Appraisal

Sawyer's Pana-Vue 1 Slide Viewer Box

This item is the original cardboard packaging for a 'Pana-Vue 1' slide viewer manufactured by Sawyer's. The box is made of brown and white printed cardboard, featuring a distinctive mid-century design. The upper portion of the box is light brown with prominent text 'Pana-Vue 1' in dark lettering, indicating it's a 'Lighted 2x2 Slide Viewer' suitable for 'Viewing of All 35mm, 828 Bantam & Super Slides'. Below this, a blue triangular graphic with 'SAWYER'S' in white capital letters identifies the brand. The lower half of the box front displays a black and white photographic image of a smiling woman, likely from the 1950s or 1960s, holding what appears to be the slide viewer itself. The box shows significant wear and tear, including large tears and missing sections of cardboard, particularly on the top and left edges, and a noticeable vertical crease down the center of the photographic image. There are also smaller scuffs, abrasions, and general discoloration consistent with age and storage. The overall condition suggests it has been stored in a cluttered or unprotected environment for an extended period. Despite the damage, the primary branding and product information remain legible, indicating the item's original purpose and manufacturer. The design aesthetic points to a style period of roughly the 1950s to early 1970s. The box served as retail packaging and is now primarily a collectible item due to its vintage nature, rather than having functional utility.