Samuel Adams Appraisal

Samuel Adams Wicked Hazy New England IPA Illuminated Promotional Sign

This item is an illuminated promotional sign for Samuel Adams Wicked Hazy New England IPA. It features a die-cut design, mimicking the shapes of a Samuel Adams beer can and a glass of beer, both outlined with a glowing blue border. The sign appears to be constructed from translucent acrylic or plastic panels with internal LED lighting, which provides a bright, diffused glow around the edges and through the printed graphics. The colors are vibrant and true to the Samuel Adams 'Wicked Hazy' branding, with the can predominantly blue with yellow and orange accents, and the beer glass displaying a rich amber liquid with a creamy white head. The can graphic prominently features the 'Samuel Adams' logo, 'Wicked Hazy' in large, stylized lettering, 'Juicy New England IPA', and '6.8% alc./vol'. The beer glass also shows the 'Samuel Adams' logo in a white shield. The sign is designed for wall mounting, as indicated by visible brackets or hanging mechanisms at the top. A black electrical cord is visible extending from the bottom right of the sign, suggesting it requires an external power source for its illumination. The surface of the sign appears clean with no visible scratches, cracks, or significant wear. The illumination is even, indicating the internal lighting components are functioning correctly. This type of sign is typically found in bars, restaurants, or liquor stores for advertising purposes and likely dates to the period when 'Wicked Hazy IPA' was actively promoted, suggesting a relatively modern manufacture, likely within the last 5-10 years. Its construction points to mass production with a focus on visual appeal and brand recognition.