Retail Marketing Appraisal

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Simply Southern Retail Point-of-Sale Countertop Sign

This is a decorative retail display sign featuring the branding for 'Simply Southern Collection' established in 2005. The sign is constructed in a tiered, arched tabletop format with a dark navy blue base and a white face. The central graphic is a sea turtle rendered in light teal with pink outlining, which is the trademark logo of the brand. The brand name 'simply southern' is printed in a metallic gold serif font, while 'COLLECTION' is displayed in a sans-serif block font below it. The face of the sign features a subtle horizontal wood-grain texture, suggesting a material such as medium-density fiberboard (MDF) or high-quality plastic with a faux-wood finish. A decorative pink border frames the main white panel, nestled within a dark blue outer frame. The condition appears to be very good with no visible scratches, paint chipping, or structural damage, though there is a slight accumulation of dust consistent with use in a retail environment. The design reflects a coastal, preppy aesthetic common in mid-to-late 2010s retail merchandising. The craftsmanship is professional-grade commercial signage, likely produced in bulk for authorized retailers of the brand.

Estimated Value

$45.00 - $75.00

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