Porcelain Advertising Appraisal

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Dodge Brothers Automotive Sales & Service Porcelain Enamel Sign

This is a circular advertising sign for Dodge Brothers, featuring the company's early and historically significant six-pointed star emblem. The sign is constructed of porcelain enamel over a heavy-gauge metal substrate, a technique common for durable outdoor advertising in the early to mid-20th century. The emblem showcases an interlocking 'DB' at the center of two triangles forming a star, set against a light blue background depicting a stylized world map. The outer ring is a deep navy blue with the white text 'DODGE BROTHERS' at the top and '- SALES - SERVICE -' at the bottom. The color palette consists of white, dark navy blue, and a pale sky blue. In terms of condition, the sign appears to be in fair to good vintage condition. There is clear evidence of age-related wear, including minor porcelain chipping and surface scratching, particularly around the mounting holes. There are no visible major dents or large-scale enamel loss, suggesting it was well-maintained or protected. This particular logo design was utilized by the Dodge brothers, John and Horace, from 1914 until the late 1920s/early 1930s following the Chrysler takeover, dating this piece as a likely mid-century reproduction or a well-preserved original from the pre-war era. The craftsmanship is high, with sharp lettering and clean color separation characteristic of quality vitrified enamel work.

Estimated Value

$1,200 - $1,800 USD

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