Pepsi Advertising Appraisal

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Vintage Pepsi-Cola 'Pepsi & Pete' Metal Flange Sign

This is a rectangular, double-sided vintage metal advertising sign featuring Pepsi-Cola branding and the 'Pepsi & Pete' (the Pepsi Cops) mascot characters. The sign is constructed of pressed tin/metal with a lithographed graphic finish. The color palette follows the brand's classic mid-century identity: a cream-white central band flanked by dark navy blue sections at the top and bottom. The central graphic features the 'Pepsi-Cola' script in red, stylized with the 'double dot' logo variant commonly used in the 1940s. To the left and right of the text are depictions of the 'Pepsi & Pete' characters, the keystone-cop style mascots introduced in the late 1930s. A '5¢' price point is prominently displayed in a red circle. Condition shows significant signs of age and wear including perimeter rusting, paint loss along the right edge where the metal appears crimped or bent, and various surface scratches and minor denting across the field. Small mounting holes are present in the corners. The presence of the double-dot logo and the specific mascots suggest an production period between 1940 and 1945. There is visible manufacturer text in small print above the Pepsi logo, though it is partially obscured by wear. The craftsmanship reflects standard commercial advertising production of the era, designed for durability in a retail environment.

Estimated Value

$1,200 - $1,800

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