October 1974 Magazine Appraisal

Mad Magazine, October 1974, Issue No. 170, featuring 'The Exorcist Barf Bag' cover

This item is a vintage issue of Mad Magazine, specifically Issue No. 170, dated October 1974. The comic book-style magazine features a distinctive cover art that parodies the popular horror film 'The Exorcist.' The central image on the cover is a drawing of a brown 'barf bag' with the prominent text 'THE EXORCIST BARF BAG' in bold red letters. Below this, a cartoon devil's head with a mischievous grin is depicted, accompanied by the slogan 'IF THE DEVIL MAKES YOU DO IT'. The overall background color of the cover is a dark blue, possibly indicating a nighttime or somber setting, contrasting with the vibrant yellow 'MAD' logo at the top. To the left of the logo, the issue number 'NO. 170' and the publication month/year 'Oct. '74' are visible in white text. To the right, '40 CHEAP' is printed, indicating the original price. Along the bottom edge of the cover, a yellow banner reads, 'IN THIS ISSUE, WE GAG UP "THE EXORCIST"', further emphasizing the magazine's satirical take on the movie. The physical condition of the magazine appears to be fair to good for its age, showing some signs of wear typical for a vintage paper-based item. There are visible creases and minor indentations on the cover, particularly along the edges and corners, suggesting handling and storage over almost five decades. The colors, while still discernible, might show some subtle fading or discoloration consistent with aging. As a Mad Magazine, it exemplifies the publication's signature satirical and humorous style, often targeting popular culture phenomena. The craftsmanship is typical of mass-produced magazines of the era, printed on paper with stapled binding (though the binding itself is not visible). Its age places it firmly in the mid-1970s, making it a collectible for enthusiasts of vintage comic literature and pop culture memorabilia.