AI identification & appraisal estimate

Sports Illustrated Magazine September 2, 1974 (not authenticated)

Submitted photo of Sports Illustrated Magazine September 2, 1974 (not authenticated)
Photo submitted by the user — not generated by AI

AI Estimated Value

Not an official valuation

$25-50

AI estimate as of September 28, 2026 · verify with a professional before acting

AI-Generated · Verify before acting

Everything on this page is generated by AI for informational purposes only. AI can make mistakes — the AI may misidentify items or misattribute them (artist, maker, brand, designer, origin, era). This is not an official valuation and should not be used for insurance, sale, tax, estate, legal, or lending purposes — or any decision requiring a certified appraisal. It is not an authoritative claim about any person, brand, or rights holder — do not share or rely on it as a factual statement about a third party. Always consult qualified professionals before making financial decisions.

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AI Item Analysis

This physical item is a vintage weekly sports magazine, specifically an issue of Sports Illustrated dated September 2, 1974, which appears to be housed inside a protective plastic sleeve. The front cover prominently displays a photograph of the famous stunt performer Evel Knievel dressed in his iconic white, red, and blue star-spangled leather jumpsuit, holding a cane, with a rocky canyon landscape in the background. Bold typography at the top reads "Sports Illustrated" alongside the publication date "SEPTEMBER 2, 1974" and the price "60 CENTS". Additional cover text includes "UP, UP AND..." and "Evel Knievel in his canyon". There is a rectangular mailing label affixed to the lower left corner containing partially visible printed text reading "NO 76 SIT RHES... MR W L SMITH JR... 1250 RAHWAY AV... WESTFIELD NJ 07090". The cover shows minor signs of age-related wear, light surface handling marks, and minor edge softening typical of vintage newsprint and glossy cover stock from this era, but no major tears or severe damage are immediately apparent. The overall identification of this item is based directly on the clearly legible masthead, date, and cover photography, though the physical condition and completeness of the interior pages remain unverified from the exterior photograph alone. This collectible piece reflects the popular culture and sports journalism of the mid-1970s.

AI Appraisal Report

Based on what I can see in the photograph, this item appears to be an issue of Sports Illustrated dated September 2, 1974, featuring Evel Knievel on the cover. The masthead, typography, and cover imagery are consistent with vintage copies of this publication from the era, and it appears to be housed inside a protective plastic sleeve with a visible mailing label. However, I cannot verify the completeness of the interior pages, paper quality, or exact physical condition from a photo alone, and physical inspection would be needed to confirm these details. Assuming the publication is a period-appropriate printing rather than a modern reprint, collector demand for iconic 1970s pop-culture covers featuring figures like Evel Knievel typically supports a modest market value in the $25 to $50 range for well-preserved examples. This estimated value assumes the attribution is correct and that the item is a vintage periodical. If physical inspection were to reveal that this is a reproduction, facsimile, or modern copy rather than a period-appropriate issue, the value would decrease significantly, likely dropping to nominal decorator value. To properly evaluate and confirm the nature of this collectible, an in-person examination by a paper or magazine expert would be necessary, along with a thorough inspection of the interior pages and spine integrity.

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