Natures Choice Branding Appraisal

Commercial Illustration Label Mockups for 'Nature's Choice'

A set of three hand-drawn commercial illustration mockups on paper, created by Monika Adams on November 3, 1981, for a project at Shawnee State University (SSU) under the instruction of Debbi van Warmer. The pieces consist of two primary container labels and one neck-style band, likely intended for a wine or natural beverage product. The illustrations feature a consistent trellis or arbor motif with black diagonal latticework, accented by green vine-like elements and delicate floral or grape-like drops. The center-left label contains the handwritten brand name 'Nature's Choice' in a serif font, while the middle label provides a template for ingredients or nutrition facts with horizontal lines. The third smaller label on the right features a circular logo with a botanical illustration and the date '1982'. The artwork is rendered using ink and possibly colored pencil on cream-colored cardstock. The condition shows significant foxing and moisture staining along the lower horizontal edge of the mounting sheet, suggesting long-term storage in a humid environment. Despite the aging of the paper support, the colors and fine lines of the illustrations remain legible. This serves as a significant record of student commercial design work from the early 1980s.