Marlboro Country Appraisal

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Vintage Marlboro 'Marlboro Country' Magazine Advertisement Cover

This item is a vintage print advertisement for Marlboro cigarettes, featuring the iconic 'Marlboro Man' cowboy imagery. The print depicts a cowboy in a red shirt atop a white/grey horse, navigating a rugged outdoor landscape bathed in warm, golden late-afternoon light. The slogan 'Come to Marlboro Country' is prominently displayed. The advertisement is captured in a vertical orientation, though being held upside down in the photograph. It appears to be printed on standard semi-glossy magazine stock paper of the late 20th century, likely between the 1970s and 1990s. The piece includes the mandatory Surgeon General’s Warning box at the top (which would be the bottom when oriented correctly). Condition-wise, the item is encased in a protective clear plastic sleeve, which has some visible crinkling and glare. There are signs of edge wear and darkening along the black border, suggesting it may have been removed from a publication. There is a slight curve or wave to the paper, but no major tears or stains are immediately apparent through the plastic. The color saturation remains high with vibrant yellows and reds, characteristic of the high-budget Philip Morris advertising of that era.

Estimated Value

$10 - $25

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