March 1968 Appraisal

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Motor Trend Magazine, March 1968 Issue

This is an original March 1968 issue of Motor Trend magazine, featuring a prominent '68 1/2' model year preview theme. The front cover showcases a vibrant orange-red background on the upper portion with bold white and black typography. The main feature focuses on the 'The First Look' at the AMX and the Lincoln Continental Mark III. Below the headline text, there is a large color photograph of a red 1968 American Motors AMX sports car positioned on a road, with a silver version pictured in the background. The magazine also highlights a comparison test between the Galaxie 500XL, Impala SS, Sport Fury, and Ambassador DPL, along with a high-performance showdown between a 428 Cobra and a 427 Corvette. The price of '50c' is clearly visible in the upper right corner. In terms of condition, there is significant visible wear along the spine including color loss and minor creasing. The corners show slight dog-earing and softening, typical for paper ephemera of this age. Some surface rubbing is present on the gloss finish of the cover, and the right edge exhibits some minor chipping and darkening. The staples appear intact, suggesting the binding is still tight. As a vintage publication from the height of the American muscle car era, it represents a significant historical record of automotive journalism and advertising from the late 1960s.

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$15.00 - $25.00

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